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The End of "Hard"

Product

For a long time, the barrier to building a valuable tech product was technical difficulty. If you could build a scalable backend, a real-time sync engine, or a complex recommendation algorithm, you had a business.

Today, those "hard" problems are becoming API calls. They are becoming commodities.

The New Moat

If technical difficulty is no longer a moat, what is?

I believe the answer is Humanity.

As software becomes easier to produce, we will drown in mediocrity. The world will be flooded with "good enough" apps generated by the same models using the same patterns.

To stand out in this noise, we must double down on the things AI cannot yet drag-and-drop:

  1. Soul: The intangible feeling that a human cared about this product. The micro-interactions, the copy, the visual delight.
  2. Community: The people who gather around the tool.
  3. Trust: The reputation of the builder.

Building for Feelings

We are entering the era of "Vibe Coding." The technical implementation is assumed; the differentiator is the feeling of the software. Does it feel snappy? Does it feel distinct? Does it make the user feel powerful?

The builders of the future won't just be engineers; they will be artists. They will use code as a medium to evoke emotion and solving problem in ways that feel magical, not just functional.

The hard part isn't building it anymore. The hard part is making people care.


Thanks for reading.

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